What can be done to increase UBI value?

What, in this community’s opinion, is the best way to push up the value of UBI?
Direct burning?
Other projects that burn UBI?
Liquidity pools on the proof of humanity site?
Other ideas?

I’m seeing the value slowly drop down and I’d like to see it bounce back.

Find utility for it. Protocols that accept UBI, accept UBI as means of payment.